When trying to expand and promote your small business, it can be difficult to know which sites to use, who to market to, and how to get the attention your company needs. The whole landscape of marketing seems to be ever-changing.
After searching the web for any marketing tips we could find, here are some of the best suggestions we have come across, without getting too complicated. Here are some simple changes to make to your current marketing plan that can help pull in those extra customers.
1. Go Mobile
Thanks to smartphones and their ability to access the internet while on the go, it is more important than ever to make your website mobile-friendly. If customers are unable to access your website the moment they are thinking about it, you could be losing valuable customers.
2. Send Email
It may not seem like email is the best way to reach your customer base anymore, but that is not the case. Starting up a company newsletter, or sending regular emails to your customers is a great way to keep your name at the forefront of their minds. While your contacts may not need your services or products at the moment, it’s important that they can recall your company if that need ever arises.
3. Embrace Social Media
Not only does social media keep your company relevant and accessible, but it also allows you to hear feedback more directly from your customers. By creating content that is easily ‘shared’, ‘liked’, or ‘retweeted’, you are allowing your customers to assist in the marketing and promotion of your company.
4. Manage Content
Using sites like HootSuite or Sprout Social, it is easier to keep track of all of your social media accounts and contacts. Schedule posts, respond to and keep track of messages, and see all of your content in one easy-to-manage location using sites like these.